NAB 2023: Digital, Print, Photo, and Video. All in One Place.

NAB 2023: Digital, Print, Photo, and Video. All in One Place.

Frame has led the way across video collaboration in the cloud by listening closely to our customers and responding with improvements tailored to meet your needs. After hearing from so many of you, from all corners of the industry, we realized something important: video rarely exists in a silo.

Brands and agencies collaborating on video projects often have just as many photo and design assets to review and approve across their creative, e-commerce, marketing, and legal teams. Major media and entertainment studios working on films and TV shows create digital ads, billboards, and press kits connected with ongoing marketing campaigns. campaign media library.
Not just video. Campaigns are often built by different teams using a wide range of media types.

Even the video editors, directors, cinematographers, and producers who use our app every day work with large amounts of photos and PDF files across their video workflows. Which made us look closely at how we could make it easier for all of these teams to centralize their creative work beyond video. is all about connecting internal and external stakeholders for review and approval, providing accelerated file transfers, and delivering instant dailies in the cloud. It’s a platform designed to eliminate bottlenecks and centralize important decision making around the work itself, with all of the tools necessary for creative, business, and administrative teams to quiet the noise by having access to the right asset at the right time.

“It’s a platform designed to eliminate bottlenecks and centralize important decision making around the work itself.”

We’ve already done that for video projects, so the next natural step was to further optimize our platform for teams that spend time focused on photography and design.

A collaboration platform for every creative

Today, is truly for every creative, stakeholder, and project. We have some incredible new product updates to share with you, and welcome photographers, e-commerce, and marketing teams to your new digs.

By now you’ve probably heard that we’ve unveiled a Camera to Cloud workflow for photographers, and it’s something we’re incredibly excited about. With the new FUJIFILM X-H2 and X-H2S in-camera integrations, photographers are able to collaborate with colleagues, clients, and creative partners during a shoot without having to transfer SD cards and manually upload them. Digitechs will also be able to begin evaluating and editing images right away with our new Capture One integration.

But what’s equally exciting is that for customers who create video and photo or print content, you’ll be able to collaborate more easily without ever leaving It’s a vastly improved ecosystem that allows you to share media, feedback, and deliverables, while keeping everything centralized in one place. For commercial photographers, marketing teams, or brands creating assets for advertising and e-commerce, it’s a super-powerful workflow.

New features for new use cases

It all begins with getting your files into, which happens instantly through the FUJIFILM X-H2 and X-H2S in-camera integration. For the first time, you can automatically upload RAW, JPEG, and HEIF files to (as well as 4K, 6.2K, or 8K ProRes video) directly from a mirrorless camera.

But even beyond that, you can now upload and view any type of RAW photograph from Fujifilm, Canon, Nikon, Panasonic, or Sony, in, powered by Adobe Camera RAW.

Photo, image, video, and design files in supports a wide range of file formats, including camera RAW and design files.

Once your files are in, there are a lot of new ways to view and work with them. For example, automatically switches between sRGB and CMYK color reproduction so teams working in advertising can accurately view work destined for print. Additionally, thumbnails of assets like photos, .AI, .PSD, and PDF files now appear in their native aspect ratio—a vertically composed photo will no longer be fitted into the square thumbnail, but will instead appear in its original format.

We’ve also added the ability to view two images side by side—with or without a version stack. Now, you can select any two photographs or PDF docs and compare them for fast and accurate A/B work. The new comparison tool allows you to zoom, pan, and scan between two photos while locked in unison, and to overlay the images on top of one another with transparency. It’s a great feature for reviewing two edited versions of the same asset to give your clients or stakeholders a “before and after” experience.

Compare images in
Images don’t need to be in the same version stack in order to be compared in this new mode.

You’ll also be able to view all annotations that have been left on an image at the same time. Clicking on a comment will give the selected annotation the greatest level of opacity, while the others will be visible on the frame at a lower level of opacity.

These features will become available for viewing PDFs next month—which enables a seamless new way to collaborate on product designs, e-commerce assets, or marketing collateral like one-sheets or ads. We’ll also introduce preview capabilities for InDesign files at the same time.

Organize, view, share—no matter where

There’s more to using Camera to Cloud than “just” uploading footage and photos to the cloud. automatically organizes your assets into a clean folder structure and then delivers them to every collaborator on your team who needs access.

We’ve also enhanced navigation in the web app to help you work faster with large numbers of assets in folders so that it’s easier for you to view, select, share, and collaborate on them. You can now swipe to navigate between assets in the player on iOS and iPad, and we’ve added the ability for you to open, navigate, comment on, annotate, and scroll through PDF assets in there, too!

Collaborating on a photo in
Collaboration at its core. allows anyone to contribute from anywhere.

Whether you’re working on a shoot and need to view photographs immediately, or working on a distributed team and need to collaborate remotely, or are just looking for an easier way to incorporate design assets into your workflow, these new features have something for almost everyone.

These new workflows are available now for all users, with additional PDF and comparison feature sets rolling out through May 2023. For complete details, feel free to check out our release notes at

We can’t wait for you to try all of this for yourself!

Thank you to Jason Druss for contributing this article.

Jason Druss is a Product Marketing Manager at, an Adobe company. A member of Colorist Society International (CSI), Jason was previously a Senior Colorist at WarnerMedia Studios, a Colorist at NFL Films, and a Davinci Resolve Product Specialist at Blackmagic Design.

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