NAB 2023: Professional Photography Unbound with Capture One and C2C
Optimizing Frame.io for photography and design workflows is something that so many of you have requested. And now it’s here. We’re so excited to announce our new integration with Capture One, which unlocks brand new ways for photographers, editors, marketing teams (and more) to work more efficiently using the tools they already love.
With our new in-camera integration in the FUJIFILM X-H2 and X-H2S cameras, a true Camera to Cloud RAW photography workflow is now possible—no tether required. But for those not using a Fujifilm camera, or for commercial photographers who rely on a tethered connection to Capture One to view assets in milliseconds, you can still benefit from this integration. With support for over 500 cameras, you’re no longer required to be on set to collaborate on photo editing processes.
For creatives who are shooting photos, you can upload terabytes of images directly to the cloud without relying on local storage. Plus, you can use Frame.io as your single source of truth to collaborate on all your media, whether you’re reviewing video, photographs, PDFs, or even Adobe design files like .indd or .psd. And now it’s as easy as swiping right or left on iOS to navigate through your images—even while your shoot is still in progress.
Untethering your camera
In the use case with the FUJIFILM X-H2 and X-H2S, the in-camera integration with Frame.io means that you can capture images on the go and your RAW, JPEG, and HEIF files will upload directly to Frame.io as you’re shooting. From there, your editor or digitech can import those files to Capture One, where they can immediately begin culling the images or editing them.
If they find a problem or need to communicate back to the photographer, they can leave specific comments and make annotations on the image so the photographer can view them in Frame.io on their computer, iPhone, or iPad and make the necessary adjustments.
Imagine that you have other team members who need eyes on the shoot but, for example, there are schedule conflicts or you want to save on travel costs. They can view and weigh in on what you’re shooting from wherever they are, too.
Break up the crowds
Even if you’re not using the Camera to Cloud Fujifilm integration, there’s an incredible value to the Capture One integration with Frame.io.
Let’s say you’re on a large commercial shoot. Your Nikon or Canon or Sony camera is tethered to the laptop or iPad to feed your RAW files into Capture One. And everyone is crowded around that device waiting for airdrops and looking over the digitech’s shoulder.
Now, with the Frame.io integration, your digitech can pop the edited photographs from Capture One into Frame.io so that anyone at the shoot who needs to view them can do so on their own iPhone or iPad. They don’t have to huddle around the tethered iPad or laptop. Or, again, any of your remote collaborators or stakeholders can view these edited images in Frame.io, as well.
“Your assets are all safely in the cloud, saving you time and giving you peace of mind.”
Meanwhile, you need to turn around finished images quickly. So the digitech can also send the edited file to the photo finisher, who can take it into Photoshop and do whatever retouching they need. The final retouched image goes back to Frame.io for all stakeholders to approve. All without having to back up or manually upload an SD card, because your assets are all safely in the cloud, saving you time and giving you peace of mind.
All together in the cloud
So you’ve shot thousands of photos and they’ve all gone directly into Frame.io, or to Capture One and then into Frame.io. Either way, it’s now possible to shoot, edit, and access them without relying on local storage. Not only that, every creative, collaborator, or stakeholder who needs to be able to access them can—all in one place.
A global brand or agency might have a large-scale campaign that encompasses videos and photographs or design files. Now, it’s possible to share assets and ideas and get approvals—all within Frame.io. And with our industry-leading security features, even highly sensitive images or videos can be shared with confidence.
To improve this workflow we’ve enhanced a number of features that make culling through a large volume of images even easier. Among the new features: you can view any two images side by side without first creating a version stack—with or without comments or annotations visible. The new comparison tool also allows you to zoom, pan, and scan between two photos while locked in unison, and to overlay the images on top of one another with transparency.
It’s a great feature for reviewing two edited versions of the same asset to give your clients or stakeholders a fantastic “before and after” experience. You can view all annotations on a single image at once to get a high-level view of what needs to be changed on the image, or go comment by comment for a more focused approach.
This is just the beginning. Think about the doors that open to other members of your team. Your graphic designers will have high-quality edited photos faster than ever before. Your social media teams can grab edited assets from set and send to feeds while you’re still in production. Or if that worst-case scenario takes place where your hard drive or computers crash or are water damaged in transit, you have peace of mind that everything is already in Frame.io and all your assets are safely backed up in the cloud.
“Your social media teams can grab edited assets from set and send to feeds while you’re still in production.”
We’re excited for you to try out these new integrations and hope you’ll stop by the Adobe booth N2438 in the North Hall of the Las Vegas Convention Center so we can demo these workflows for you!