Own Your Creative Workflow: See What’s New at IBC 2025

Powerful, connected workflows purpose-built for creative teams. 

At IBC 2025, we’re unveiling new features that put even more control in your hands—organize assets with account-level metadata, automate creative workflows with APIs and low-code/no-code connectors, add captions in seconds, and share confidently with enterprise-grade security. 

If you’re coming to IBC, swing by the Adobe booth #7.B35, Hall 7 for a live demo of everything we’ve just released. 

Account-level metadata 

Create metadata once, use across workspaces and projects  

Define custom metadata fields once and apply them across every project and workspace in your account. If you’re in a larger org or just an efficient power user, you’ll like the consistency in how you tag, search, and manage assets—and move faster by reusing your custom metadata across your entire account.  

Available now to all new users and coming to existing users before the end of the year.

Share improvements 

Create links faster without losing your place

Quick Share brings the Share flow into a simple on-page modal, so you don’t have to jump to a new screen. Select your assets, adjust the most common settings, and instantly copy the link or email it to recipients—all while staying in your project view. 

This keeps you in the zone with fewer clicks, fewer missteps, and faster handoffs. Power users still get full control when needed—advanced branding and security settings remain available in the Share builder—but everyday sharing is now quicker and more intuitive. 

Enterprise security 

Industry-leading security trusted by Hollywood 

Alongside new protections debuting at IBC 2025, we’re highlighting the industry-leading safeguards Enterprise teams rely on every day that are coming later this month to the latest version of Frame.io—controlling access with granular permissions, adding visible and invisible watermarking, and preventing screen capture. It’s all about sharing media with confidence using Frame.io. 

Asset Lifecycle Management

Set automatic asset expiration dates

When you’re managing multiple projects across a large team, media files can pile up fast—making it harder to keep workspaces organized and secure. Asset Lifecycle Management solves this by letting Enterprise admins set automated expiration dates for uploaded assets, so they’re deleted after a set period of time.   

Enterprise admins can apply these policies at the account and workspace level and add exemptions at the project level. 

Forensic Watermarking

Security at the pixel level

Forensic Watermarking invisibly stamps each video with a unique signature that survives copies, exports, and even screen recordings. If something leaks, our team—with technology partner NAGRA—can trace the source and help you investigate, without changing how your editors view or share approved files. It works across viewing, sharing, downloading, and editing. 

This feature is available for Enterprise Prime plan customers and some Enterprise customers on legacy plans. If you’re not sure which plan you’re on, contact your customer success manager.

Digital Rights Management

Prevent unauthorized viewing and sharing

Digital Rights Management (DRM) is enterprise-grade encryption that locks down playback so only authorized viewers can watch in supported browsers and Frame.io apps. Keys are handled behind the scenes, blocking screen grabs and unauthorized sharing. Editors with permissions can still access clean source files for real work.  

This feature is available for Enterprise Prime plan customers and some Enterprise customers on legacy plans. If you’re not sure which plan you’re on, contact your customer success manager.

Interested in trying Frame.io Enterprise? Connect with an expert to get started →

API and extensibility 

Creative workflows that work for you 

Automate creative workflows and plug Frame.io into existing tools like Slack or Dropbox using our public API and development docs—or low-code/no-code connectors like Adobe Workfront Fusion, Zapier, and Make. 

Transcription enhancements 

Transcripts and captions for fast review and delivery

Generate searchable transcripts from your footage. Identify speakers automatically, edit transcripts inline with instant caption updates, import .srt and .vtt files, and share videos with captions included. 

Even more feature releases 

See all the latest product updates and feature releases in our monthly release notes →   

Frame.io fuels Adobe’s end-to-end video workflow

The connected platform for content, workflow, and collaboration

Adobe’s connected video platform is not just tools — but a workflow. 

Frame.io plays a key role as the creative management layer for Adobe’s connected video platform—unifying ideation, production, post, and delivery into a single, connected ecosystem. So you can create faster, better content at scale. 

Read more about how Frame.io and Camera to Cloud connect with Adobe Firefly, Adobe Firefly Creative Production, Premiere Pro, and After Effects to elevate your video production.

The most powerful version of Frame.io yet 

We’re just getting started

These updates are part of ongoing innovation to help creative teams ship faster with more control—faster reviews, smarter organization, and flexible workflows that scale with your team. 

Visit us at IBC from September 12–15 (Adobe booth #7.B35, Hall 7). If you can’t make it to IBC this year, request a virtual demo. And catch us soon after at Adobe MAX for even more news on what’s next. 

If you haven’t updated to Version 4 yet, now’s the time to experience what’s possible. Update your Frame.io account to the latest version → 

Or try out these new features with a free two-week trial of the Frame.io Team plan → 

Want to see what we released last month? Check out July’s release recap → 

Michael Antonicelli

Michael Antonicelli is a senior growth marketing copywriter and content manager for Frame.io at Adobe. A film-school grad and former Disney Interactive creative, he’s spent 7+ years transforming product complexity into progress.

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