One year. Dozens of updates. One seamless workflow.
Last year at Adobe MAX, Frame.io Version 4 made its debut—a reimagined foundation for modern creative collaboration. Since then, creative teams have gained powerful new tools that connect every part of the content process, from concept to delivery.
Now, one year later, the journey continues with even more ways to organize, review, and scale without friction.
Building a creative workflow that just flows
If you’ve been using Frame.io over the past year, you’ve probably noticed it feels… faster. Smarter. More connected.
That’s because it is.
Over the past 12 months, we’ve rolled out 100+ updates to help creative teams spend more time creating and less time chasing files, managing feedback, or switching back and forth between tools:
- Storage that grows with every added member
- APIs that automate and extend Frame.io’s capabilities
- Automatic transcription and captions
- Account-level metadata (available for most accounts Dec. 15)
- Asset Lifecycle Management
- Forensic Watermarking
- Digital Rights Management
- Advanced role-based workspace security
Frame.io is evolving to fit the way you work.
Here’s what’s new and what’s next.
Contents
New releases at Adobe MAX 2025
Smarter search with media intelligence
Spend less time hunting and more time on actual work with a search that uses the same media intelligence engine available in Premiere.
Search for clips, docs, photos, audio, and more—easier and faster than ever using natural or semantic language. Natural language search lets you search the way you’d ask someone a question, and Frame.io will respond with assets linked to keywords, metadata, filenames, and more—already indexed so results serve up fast.
Paired with semantic search (expected to launch in beta for Team and Enterprise later this year), Frame.io can even surface visually-indexed footage so you can search based on your intent, instead of exact terms.
For example, ever tried to find a shot but can’t remember the filename—and you only know that it was the drone footage from Tuesday?
The old way: You dig through folders or rely on someone to manually tag it “drone.”
The new way: You type “drone shots from last week” and there they are.
And if we add in semantic search, you can take it a step further.
You type “drone shots from last week with mountain footage,” and Frame.io will serve up specific footage, regardless of filenames, metadata, etc.
Tell Frame.io what you want—and it’ll get what you’re looking for.
The most advanced Frame.io experience in Premiere—without compromises
Starting November 13, 2025, the upgraded Frame.io panel for Premiere will be fully available in Premiere 25.6.
This is the panel you’ve been waiting for—built from the ground up to keep editors in their timelines and in the zone.
Browse and manage projects, files, and folders, import media to your project bin, share sequences out for feedback, and review comments that can sync to markers in your Premiere timeline.
From Camera to Cloud to your Premiere project
Say you’re working on an edit for a social media video while your production team is still capturing footage.
Instead of running a hard drive to your editor from the camera crew, clips can auto-upload to Frame.io and be available right from the Frame.io panel in Premiere. You can access and import clips as soon as they’ve been uploaded to turn content around faster than ever.
Or you might be part of a distributed team working on projects that are captured in another location. Your production team can organize shots into folders and add metadata in Frame.io on their phone, iPad, or laptop.
Editors can import entire folder structures as bins into their project from Frame.io— powered by the tech behind our industry-leading Transfer App. So you get lightning-fast uploads and downloads right in Premiere without needing any extra tools.
Bring interactive HTML web experiences into the review process
Until now, Frame.io’s review tools focused on static files and streamable media. With HTML file support (coming soon), your team can now review interactive content stored in a ZIP file within Frame.io.
This feature introduces a new asset type to the Frame.io ecosystem and brings your web work into the same streamlined review and approval flow you’re already using for video, design, and photography:
- Dynamic media review. Upload and review HTML5 animations and web banners via ZIP files. No separate staging environment needed.
- Interactive commenting. Drop comments at specific resolutions or breakpoints to give crystal-clear feedback on responsive layouts or animations.
- Responsive previewing. Toggle between desktop, tablet, and mobile view (or set custom dimensions) to verify design behavior across form factors.
- Creative consistency across channels. Apply Frame.io’s familiar review and approval workflow to web assets, so you can collaborate across your entire campaign.
Trust every frame with a built-in Content Credentials display
The new Content Credentials feature makes it easy to view and verify the origin of media—including whether it was created with AI.
Upload assets from any source—including Camera to Cloud, desktop, or mobile—and Frame.io automatically reads and preserves their credentials. You’ll see a CR icon that lets you instantly identify verified content.
Click the icon to open the Adobe Content Authenticity Inspect tool and view details like edit history, AI tools used, and creation date. Even when files are downloaded or shared through integrations, Content Credentials stays intact—so you always know the story behind every image and video.
A new Frame.io plan that’s even more connected to Creative Cloud
Meet Frame.io for teams
Frame.io is more than just deeply integrated into Premiere and other creative tools. It’s now connected to the way your team buys, manages, and scales creative workflows across your organization.
With the launch of Frame.io for teams, growing creative teams can add, manage, and scale Frame.io through the Adobe Admin Console—the same place you already manage Creative Cloud licenses.
That means centralized billing for easier license management alongside your other Creative Cloud apps.
With Frame.io for teams now available for purchase directly at Adobe.com, it’s never been easier for Creative Cloud Teams to expand into a fully connected content workflow—from creation to review to delivery.
Recent releases that level up your workflow
Photo culling at the speed of hotkeys
Photographers and creative directors can review and organize their work faster with hotkey support and rating tools made with their workflows in mind.
Press 1–5 to instantly apply a star rating or hit 0 to clear it. You can also advance to the next asset with just the arrow keys—so your hands never have to leave the keyboard.
Custom workflows and automations, little or no code required
Connecting Frame.io to your existing project management, communication, distribution, or creative tools like Slack, Trello, Monday.com, YouTube, or your own internal systems, shouldn’t take weeks of developer time.
Now, it doesn’t.
With low/no-code connectors powered by Adobe Workfront Fusion, Zapier, and Make, teams have the ability to connect to thousands of apps and build exactly what they need—without waiting for engineering bandwidth.
And to help you get started building, a brand-new Frame.io Developer Docs experience is coming this fall. It’ll be faster to build with, easier to explore, and packed with examples, AI tools, and updated SDKs. Look for the new site at developer.frame.io.
Unify your content supply chain
Automate last-mile variations with Firefly Services
Have one hero asset and need 20 localized versions?
Or dozens of product SKUs with their own images, headlines, and tags?
Firefly Services helps you create variations in bulk right inside Frame.io. With the review and approval directly in Frame.io, it’s easier than ever to keep generated content that is on brand.
Firefly Services helps you create bulk variations in just a few clicks—without leaving Frame.io. As assets are generated, you can easily share them for review and approval before final delivery, so every asset is on-brand.
The feature is available for Enterprise customers. If you want to find out more about Enterprise, connect with one of our expert team members here.
Sync marketing and creative workflows across Workfront and Frame.io
Accelerate review and approvals while keeping creatives and marketers aligned through the native integration between Frame.io and Adobe Workfront. Currently available to new Workfront customers, with availability for existing customers in 2026.
With the native integration between Workfront and Frame.io, folders, users, assets, and statuses are unified between the two systems—so your marketing and creative teams can access the same information directly from their solutions of choice.
Your teams can ideate, iterate, and collaborate freely using Frame.io as the central repository for creative work-in-progress. And when assets are ready for review, they can be sent from Workfront—while providing stakeholders access to the Frame.io viewer for a consistent, elevated review experience.
See it all in person at Adobe MAX
Stop by the Frame.io booth (#3026) to get a hands-on look at how Frame.io is helping teams like yours deliver faster and stay creative at scale.
Not attending in person?
We’re happy to connect remotely. Book a virtual walkthrough or expert call to see how the latest updates can work for your team. Talk with an expert →
And if you’re not using Frame.io yet, get started with a free Frame.io trial and discover how easy creative collaboration can be.
