That’s a Wrap! A Look Back at NAB 2022
Well, it’s a wrap on NAB 2022. And as much as we all looked forward to it this year, it’s probably fair to say that we’re a little relieved it’s over so we can catch up on some sleep!
We can also finally take a deep breath and process the tsunami of information and technology that hit us over the course of just a few days.
If you weren’t there, or weren’t able to visit with us at the Adobe and Frame.io booths, here are a few of our observations about this year’s show and the trends we’re spotting—as well as a recap of the new features and partnerships we announced. And if you were there, now you can put your feet up and read about it at your leisure.
What’s the buzz
We heard the words “democratization” and “revolutionary” often throughout various presentations, and the proof was that some of our busiest (and buzziest) demos centered around our Camera to Cloud updates.
Longtime friends of Frame.io Valentina Vee, Ryan Connolly, Jon Brandon Cruz, and Kyle Hamrick gave a great presentation about making a 3-minute trailer which they shot separately from different locations.
The continuity of the film depended on them registering the shots for critical match cuts from scene to scene, which they were able to easily do using the C2C workflow with a variety of cameras.
We also had a demo about connecting HDMI cameras to the cloud with the new Atomos integrations, and discussed the new Frame.io FiLMiC Pro integration for smart phones—which you can see in action in Cassius Raynor’s parkour film, Free.
The video team from the Golden State Warriors demonstrated how they use C2C to capture game highlights from Madison Square Garden, send them to an editor in San Francisco, and share them almost instantly with fans on social media.
We also welcomed a lot of new users to the Frame.io family with the inclusion of Frame.io in Creative Cloud, and got the chance to show them how easy it is to collaborate with teams across the world.
As for the rest of the show? Let’s just say that remote cloud workflows, AI, automation, the metaverse, and virtual production are all trending—and we felt lucky to be there, with Adobe, as we all explore these new frontiers together.
So in case you missed it, here’s a summary of last week’s Frame.io announcements.
Beginning with our Camera to Cloud partnerships and extending through our app for Apple TV 4K and Enterprise security features, we’ve opened the door to new devices and workflows as part of our ongoing effort to give you a secure, cloud-based, end-to-end solution so you have one place to create and collaborate, no matter where you (or your team) may be.
One of our original C2C launch partners, Teradek is always on the cutting edge of innovation.
Now, in addition to the Teradek CUBE 655, they’ve developed the Teradek Serv 4K, which adds the ability to automatically send low-bandwidth, timecode-accurate 10-bit 4K HEVC proxies of original camera files from high-end digital cinemas cameras instantly to Frame.io.
Now you can send 4K proxy files to create color-corrected dailies immediately through our integrations with Colorfront, DaVinci Resolve, or Pomfort, and don’t have to wait for hero dailies or have to swap them for proxies. This opens the door to unprecedented quality in cloud collaboration from the set and even, in some cases, all the way to delivery.
We’re really excited to welcome Atomos as new partners. This powerful alliance now brings pro video, mirrorless, and DSLR cameras to the Camera to Cloud workflow.
With the release of the Atomos Shogun Connect and a Connect module for existing Ninja V and Ninja V+ devices, Frame.io’s C2C workflow can be used with any supported camera outputting HDMI video.
This unlocks immediate cloud collaboration for millions of video creators including (but by no means limited to) run-and-gun news teams, wedding and event videographers, corporate and music video production companies, documentarians, and independent filmmakers.
If you haven’t tried the C2C workflow yet, prepare to have your mind blown when, for the first time, your footage goes from your shoot immediately to your editor or to the people who need to quickly weigh in on your content—no matter where they are in the world. It actually is kind of like having a transporter or time machine for your camera files.
In just over a decade’s time, smartphones have matured from the go-to for home movies to a popular capture device for movies, commercials, music videos, and more. But the main pain point has been the same for everyone: you needed to get your footage off of your phone and into your editing software.
Until now. With the addition of FiLMiC Pro to the list of C2C connected apps, you get a whole new level of accessibility to cloud-based collaboration right from your smartphone.
FiLMiC Pro is the most advanced 4K video recorder for mobile phones, and with this integration your proxy image files go directly to Frame.io in the cloud and, with native integrations in Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve, directly into your NLE of choice—giving you the power of the cloud in the palm of your hand.
What if you could just plug a camera card into a portable device and walk away while your original camera files are backed up to multiple places, transcoded to your editing codec of choice, and automatically uploaded to your Frame.io project?
The FDX does all of that, and is fully integrated with our robust Camera to Cloud API. Now you can upload your transcoded H.264, DNxHD, AVC-Intra, or ProRes files to Frame.io, directly into our Fixed Folder structure.
You can get all of your assets into one place in Frame.io and use our Premiere Pro integration (or integrations with Final Cut Pro and DaVinci Resolve) to start cutting together transcoded raw files as soon as a camera mag has been backed up.
This integration saves significant time when it comes to backing up and transcoding, gets files to editorial faster, and makes it possible to share dailies with directors and DPs on set, and to any creatives or stakeholders off set—like music composers, producers, and investors.
Don’t have a tricked-out field recorder with internet connectivity built in?
Well, now you can use the Wi-Fi capabilities of the Viviana Cloud Box to upload audio files to Frame.io from any sound recorder that uses an SD card, which opens the immediacy of the C2C workflow to more production crews across the industry. This new partnership enables Sound Devices models prior to the 888 and Scorpio, and it’s also compatible with sound recording devices from Zoom and Zaxcom.
All you have to do is connect your audio recorder to the Viviana Cloud Box while in file transfer mode. Or, you can just pop your MicroSD card out and plug it into the Viviana Cloud Box directly. And because it reads all SD cards, you can even upload files from cameras like GoPros. So whether you’re a professional sound recordist or a professional snowboarder, your files are in the cloud when you need them.
On the other end of the video creation process is final grading and mastering, and our newest native integration with FilmLight’s Baselight further extends the cloud workflow through Frame.io.
As one of the top color-correction systems in the industry, the seamless integration with Baselight requires no extra extensions or plugins to download.
What it delivers is the ability to upload rendered timelines with marker comments to Frame.io, choose selectable comments for upload and download, and filter client notes within a list to focus on new notes from specific people.
The integration represents another piece in the creative ecosystem serving colorists, post houses, agencies, and entertainment companies focusing on feature films, episodic TV, and premium broadcast or streaming content. It’s also a new and super-efficient way to approach remote color grading, made even more functional by our new app for Apple TV 4K.
Apple TV 4K
Yup, you read that correctly. We know that a lot of our Enterprise customers wanted a simple way to view their content in a bigger, higher-quality format. So last week we announced our new app for Apple TV 4K.
Now you can easily share content with creative collaborators or approvers through the secure Enterprise Inbox, which allows them to view high-resolution 10-bit 4K HDR video on large-screen TVs connected to Apple TV 4K devices.
Whether you’re working in the media and entertainment space, or are a busy agency or creative studio, you can now watch dailies or view final projects prior to release in the way it’s intended to be seen. Which also means that because you can’t be in two places at once, you can still make critical decisions from the comfort of your living room or office and leave accurate comments in the Frame.io app for your colorist—who might just be working in Baselight.
DRM and 2FA
Because a lot of what you might be working on is sensitive, high-value content, we’re also introducing two new Enterprise security features: Digital Rights Management (DRM) and Two-Factor Authentication (2FA).
DRM blocks unauthorized viewing and sharing of your content on Frame.io. By employing a multi-DRM solution, you can use your favorite web browsers: Safari, Chrome, Edge, or Firefox, and our DRM protection works across them all. It even keeps you protected on Safari, Chrome, and Android mobile browsers.
And because, let’s face it, even authorized people can make mistakes, Frame.io DRM prevents team members from sharing screengrabs of encrypted content from our apps on iPhone, Apple TV, or the Frame.io web app on OS- native browsers.
Meanwhile, two-factor authentication provides an effective layer of additional security to make sure users are who they say they are.
To the future
We want to give our sincerest thanks to all the new partners who are expanding the functionality of the Frame.io platform. And, of course, to all of the customers and friends whose input helps us make informed decisions about the future of Frame.io and our product roadmap.
We’d say “See you next year,” but if we’ve learned anything over the past three years, it’s that time and distance have become less of a factor in terms of collaboration. So let’s stay in touch before that, because no matter where we meet—physically or virtually—we’d be nowhere without you.