NAB 2023: One Show, Four Big Announcements

The lead up to NAB is always a time of excitement and anticipation as we prepare to unveil new features and partnerships. That said, some years are bigger than others, and NAB 2023 is a very big one for

The headlines: It’s been just over two years since we released Camera to Cloud and it’s already changed video workflows for thousands of film, TV, and branded content productions across the industry. Now, we’re extending this revolutionary workflow to photography and print with new partners Fujifilm and Capture One. Along with that, we’ve created enhancements to better support this workflow and to unify team collaboration on video, photographs, and design files—all within

And because keeping your content safe in the cloud is a top priority for everyone from studios to brands and agencies, we’re adding Forensic Watermarking to make the most secure creative collaboration platform in the world.

Fujifilm and Capture One

For the first time, photographers will now be able to utilize a RAW photo-to-cloud workflow untethered with the new Camera to Cloud in-camera integrations with FUJIFILM X-H2 and X-H2S cameras.

Uploading RAW, JPEG, and HEIF photographs directly into means that while you’re shooting, your images are immediately backed up in the cloud and accessible through the web app, or on iPhone or iPad for clients or collaborators to view on or off set. The cameras also upload up to 8K ProRes clips to the cloud as well, for teams who are working with photographs and video.

The integration with popular photography app Capture One makes this workflow even more powerful. With the ability to share images between and Capture One, it’s no longer necessary for all creative collaborators to be onsite with a photographer to evaluate what’s been shot. They can make specific annotations on an image and the photographer can view the shots in, incorporate suggestions or make adjustments, and continue shooting.

This new integration is important to so many different kinds of professionals and business models. It means that if an SD card is corrupted, there’s an automatic cloud backup of every shot. And for anyone shooting photographs, it means that you don’t have to spend time manually uploading image files and transferring cards onto hard drives, because your original RAW files are instantly available in the cloud.

But what it also means is that now centralizes teams of all sizes who work with a variety of media, consolidating the process for everyone from brands who deal with print and video campaigns or e-commerce, to studios who are creating films or shows along with ads or press packages to market them. functions as the single source of truth for all creatives and stakeholders no matter what aspect of a project they’re responsible for, ensuring a unified vision.

Print and design-file workflow enhancements

We’re introducing some new features and performance enhancements to help streamline the print workflow and to make your experience more enjoyable and intuitive.

First, you’ll be able to upload and view any RAW photograph from Fujifilm, Canon, Nikon, Panasonic, or Sony in—powered by Adobe Camera RAW—where thumbnails will now appear in their correct native aspect ratio. Then, automatically switches from sRGB to CMYK color proxies so teams working in advertising can see accurate color reproduction for work destined for print.

We’ve added the ability to view two photographs or PDFs side by side with or without creating a version stack. Now, you can select any two frames and compare them either with or without comments or annotations visible. The new comparison tool also allows you to zoom, pan, and scan between two photographs while locked in unison, and to overlay the images on top of one another with transparency.

You’ll also be able to view all annotations on a photograph at the same time. Clicking on a comment will give the selected annotation the greatest level of opacity, while the others will be visible on the frame at a lower level of opacity. Next month we’ll add this functionality to the PDF workflow, enabling closer collaboration on marketing collateral like ads or one sheets, and will introduce preview capabilities for InDesign files at that time.

In the same way that Camera to Cloud works with video, automatically organizes your photographs into a clean folder structure. We’ve enhanced navigation in the web app to help you work faster with large numbers of assets in folders so that it’s easier for you to view, select, share, and collaborate on them. And in iOS and iPad, you can now swipe to navigate between photographs or design files in the player and comment on, annotate, and scroll through them in while you’re on the go.

Forensic Watermarking

Since the beginning, has been committed to providing industry-leading security. Over the years, we’ve added features like Watermark ID and Digital Rights Management (DRM) encryption, and we recently became early adopters of the Motion Picture Association’s TPN+ Platform, whose participants hold themselves to the highest standards of security.

Today, we’re announcing the addition of Forensic Watermarking, which embeds invisible watermarks at a pixel level that can’t be obscured or eradicated even through screen recordings, external device recordings, or copying the video file. It provides asset ID codes that can identify projects, teams, accounts, user location, and playback time within hours. With this new feature, available soon, we can confidently state that will provide the ultimate security for everything from highly anticipated movies or shows to branded content. will provide the ultimate security for everything.

We’ll be at NAB with Adobe in booth N2438 in the North Hall of the Las Vegas Convention Center and hope you’ll stop by so we can meet with you in person. We’re excited to show you our new features, answer your questions, and get your ideas and insights as we continue to build a product that you love to use.

For more information on today’s announcements, please visit our what’s new page and our release notes.

Emery Wells

Emery Wells is the Co-Founder & VP, Digital Products,